Graphic design
Marketing
Cool Dog is an online shop for dogs and cats offering high-quality food, accessories, and care products.
Role
UI/UX designer
Graphic designer
What I did
Product showcase
Marketing creatives
Tools
Photoshop
Figma
ClickUp
Miro
Team
Leo Schwarz
Mateo Monot
Overview
The challenge
Cool Dog is a new company that has just launched its online shop. With no visual or design solution in place, there was no effective way to present and sell its tasting packages online, making it impossible to get them in front of customers at all.
The solution
We designed the tasting packages from scratch, giving them a distinctive visual identity and a purchase flow tailored to how customers actually evaluate and compare food products. The result was a clean, conversion-focused design.
Process
We began with a client meeting to plan out all the tasting packages and the products each one needed to include. From there, we edited the product images in Photoshop and explored various compositions through brainstorming and layout experimentation. We then refined the final packshots with shadows and lighting to give them a realistic, polished look.
Packshots
Each tasting package was carefully composed to look visually appealing while still feeling realistic. The lighting, shadows, and size were all taken into account to ensure the final result looked like something you could actually pick up.
Marketing creatives
As Cool Dog was a new brand, they also needed advertising creatives to increase their visibility. We developed a concept based on exaggerated circumstances to create a distinct and memorable tone for the brand.
Website categories
The exaggerated concept landed well enough that the client wanted it extended to the category images on their website, giving the whole site a consistent and recognizable visual direction.
UI banners
Building on the success of our previous work, we were commissioned to design banners for the homepage. These featured a similar concept and visual language to the ad creatives, ensuring consistency of brand feel across touchpoints.
Outcome and impact
The marketing creatives we designed drove traffic and conversions to the shop, where the newly designed tasting packages were now available to purchase for the first time. The new banners also gave the rest of the site a more cohesive, fresh feel.
Learning
The most interesting part of this project for me was the balance between two very different creative modes. The tasting packages had to feel as real and product-accurate as possible, while the marketing creatives gave me room to go wild. Moving between the two on the same project was an unusual challenge, and a fun one.